Use and user patterns among Michigan licensed off-highway vehicles ownership types

Conventional off-highway vehicles (OHVs) range from small personal vehicles, such as motorcycles and all terrain vehicles to full-size passenger vehicles such as four-wheel drive trucks. The market and general recreational use of OHVs has changed markedly over the past thirty years. While many studies of OHV enthusiasts generalize to all OHV types, little research has drawn distinctions among different vehicle ownership segments. Consequently, in a 1998-99 study, Michigan OHV licensees were classified into seven ownership segments and differences among group members assessed. This research is presented and management implications of non-homogeneous users outlined.