E-commerce performance in hospitality and tourism

Purpose This study aims to examine the extant E-commerce performance literature to derive a coherent framework to further the understanding, identify research gaps and suggest potential future study directions. Design/methodology/approach Based on theoretical sampling (Corbin and Strauss, 2008), this study followed Greenhalgh et al. (2009) for the paper sample collection and used exploratory methods before the snowballing technique to identify key sources to uncover the E-commerce performance themes and prior findings systematically. Findings By reviewing and synthesizing 155 recent articles, this study proposed an integrated framework of E-commerce performance to organize the complex literature parsimoniously. This study found that E-commerce performance exhibits three key dimensions and is influenced by market E-commerce environment, organization E-commerce environment and the dynamic and interactive relationships in between. Practical implications The proposed framework offers industry practitioners opportunities to understand determinants and be updated with current practices of E-commerce performance. The findings of this study further point practitioners to directions that can lead to better E-commerce performance. Originality/value This study produced a cohesive framework of E-commerce performance based on an extensive review of the literature in both the mainstream and hospitality and tourism fields, addressing the issue of the currently fragmented understanding on E-commerce performance in hospitality and tourism.