论文信息 - UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics THE ROLE OF ELECTRONIC WORD-OF-MOUTH IN CONSUMERS’ ONLINE PURCHASE DECISION MAKING: AN EYE-TRACKING STUDY - 字舞流文

UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics THE ROLE OF ELECTRONIC WORD-OF-MOUTH IN CONSUMERS’ ONLINE PURCHASE DECISION MAKING: AN EYE-TRACKING STUDY

M. Leppäniemi | Jarkko Hautala