Role of Social Media on Information Accessibility

Social media is the gathering place of a large pool of consumers. It is the repository of consumer information and acts as a means of spreading information to build market presence. Most literature states that organizational usage of social media enhances customer relations, but social media also acts as a medium for information acquisition. Not many previous studies have investigated the role of social media on information accessibility. Therefore this study examined the impact of social media on information accessibility. A total of 171 organization responded to the survey and the result of the survey showed that social media usage has a positive impact on information accessibility. Also it was found that factors such as interactivity, trust and institutional pressure positively influence social media usage in organizations. This study provided a clearer understanding on the real importance of social media and its benefits towards information acquisition. The results would motivate and guide organizations in social media usage for information acquisition which is important for understanding the customers, competitors and the industry and to develop strategies for enhancing business performance.

[1]  Princely Ifinedo,et al.  Internet/e-business technologies acceptance in Canada's SMEs: An exploratory investigation , 2011, Internet Res..

[2]  Ainin Sulaiman,et al.  Social media usage and organizational performance: Reflections of Malaysian social media managers , 2015, Telematics Informatics.

[3]  Boris Urban,et al.  Technology and entrepreneurial orientation at the organisational level in the Johannesburg area , 2010 .

[4]  Govindan Marthandan,et al.  E-commerce usage and business performance in the Malaysian tourism sector: empirical analysis , 2009, Inf. Manag. Comput. Secur..

[5]  Lori Baker-Eveleth,et al.  The impact of information technology on individual and firm marketing performance , 2007, Behav. Inf. Technol..

[6]  Yu Min Wang,et al.  Understanding the determinants of RFID adoption in the manufacturing industry , 2010 .

[7]  Ephraim R. McLean,et al.  The DeLone and McLean Model of Information Systems Success: A Ten-Year Update , 2003, J. Manag. Inf. Syst..

[8]  Norman L. Chervany,et al.  What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology , 2001, Int. J. Electron. Commer..

[9]  L. Stern,et al.  Conducting Interorganizational Research Using Key Informants , 1993 .

[10]  Thompson S. H. Teo,et al.  A contingency perspective on Internet adoption and competitive advantage , 2003, Eur. J. Inf. Syst..

[11]  Qing Hu,et al.  Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management , 2007, MIS Q..

[12]  Ada Scupola,et al.  SMEs' e-commerce adoption: perspectives from Denmark and Australia , 2009, J. Enterp. Inf. Manag..

[13]  Kevin J. Trainor,et al.  Relating Social Media Technologies to Performance: A Capabilities-Based Perspective , 2012 .

[14]  J. L. Naman,et al.  Entrepreneurship and the concept of fit: A model and empirical tests , 1993 .

[15]  Robert M. Davison,et al.  SME adoption of IT: the case of electronic trading systems , 2006, IEEE Transactions on Engineering Management.

[16]  W. Powell,et al.  The iron cage revisited institutional isomorphism and collective rationality in organizational fields , 1983 .

[17]  H. Raghav Rao,et al.  Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender , 2011, J. Manag. Inf. Syst..

[18]  G. Hult,et al.  Innovativeness: Its antecedents and impact on business performance , 2004 .

[19]  Social Media as a strategic tool for Corporate Communication , 2011 .

[20]  Helen Couclelis,et al.  The Death of Distance , 1996 .

[21]  Maarten Gelderman,et al.  The relation between user satisfaction, usage of information systems and performance , 1998, Inf. Manag..

[22]  K. Wei,et al.  The role of institutional pressures and organizational culture in the firm's intention to adopt internet‐enabled supply chain management systems , 2010 .

[23]  Colin Wheeler,et al.  Entrepreneurial orientation, commitment to the Internet and export performance in small and medium sized exporting firms , 2005 .

[24]  David A. Sewry,et al.  The influence of organisational factors in small tourism businesses on the success of Internet marketing , 2006, South Afr. Comput. J..

[25]  Alain Yee-Loong Chong,et al.  Structural equation modeling for multi-stage analysis on Radio Frequency Identification (RFID) diffusion in the health care industry , 2012, Expert Syst. Appl..

[26]  L. Zucker.  Institutional Theories of Organization , 1987 .

[27]  Keenan A. Pituch,et al.  The influence of system characteristics on e-learning use , 2006, Comput. Educ..

[28]  C. Stein,et al.  Structural equation modeling. , 2012, Methods in molecular biology.

[29]  Clay Shirky,et al.  Here Comes Everybody , 2017 .

[30]  David J. Faulds,et al.  Social media: The new hybrid element of the promotion mix , 2009 .

[31]  C. Fuchs.  What Is Social Media , 2014 .

[32]  George J. Avlonitis,et al.  Classifying enterprises on the basis of WWW use: a behavioral approach , 2009, Internet Res..

[33]  Hefu Liu,et al.  How Do Mediated and Non-Mediated Power Affect Electronic Supply Chain Management System Adoption? The Mediating Effects of Trust and Institutional Pressures , 2009, Decis. Support Syst..

[34]  Peter Kawalek,et al.  Predicting SMEs' adoption of enterprise systems , 2009, J. Enterp. Inf. Manag..

[35]  W. Scott.  'Institutionalized Organizations: Formal Structure as Myth and Ceremony', American Journal of Sociology, 83, pp. 340-63. , 2016 .

[36]  Erkan Akar,et al.  An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing , 2011 .

[37]  W. Bearden,et al.  Drivers of International E-Tail Performance: The Complexities of Orientations and Resources , 2010 .

[38]  Al-QirimNabeel.  The adoption of eCommerce communications and applications technologies in small businesses in New Zealand , 2007 .

[39]  Tage Koed Madsen,et al.  The importance of the internet in international business‐to‐business markets , 2008 .

[40]  Kenneth L. Kraemer,et al.  Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry , 2005, Inf. Syst. Res..

[41]  Rajiv Kohli,et al.  Performance Impacts of Information Technology: Is Actual Usage the Missing Link? , 2003, Manag. Sci..

[42]  Izak Benbasat,et al.  Predicting Intention to Adopt Interorganizational Linkages: An Institutional Perspective , 2003, MIS Q..

[43]  Russell L. Purvis,et al.  The Assimilation of Knowledge Platforms in Organizations: An Empirical Investigation , 2001 .

[44]  N. L. Chervany,et al.  Initial Trust Formation in New Organizational Relationships , 1998 .

[45]  R.A. Robertson.  A framework of critical drivers in successful business-to-business e-commerce , 2005, Proceedings. IEEE SoutheastCon, 2005..

[46]  Viswanath Venkatesh,et al.  Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability , 2002, Inf. Syst. Res..

[47]  David C. Yen,et al.  The influence of change agents' behavioral intention on the usage of the activity based costing/management system and firm performance: The perspective of unified theory of acceptance and use of technology , 2010 .

[48]  Younghwa Lee,et al.  Developing a Theory of Website Usability: An Exploratory Study to Identify Constructs and Nomological Networks , 2004, ICIS.

[49]  Johan Wiklund.  The Sustainability of the Entrepreneurial Orientation—Performance Relationship , 1999 .

[50]  Izak Benbasat,et al.  Investigating the Influence of the Functional Mechanisms of Online Product Presentations , 2007 .

[51]  Dale Goodhue,et al.  Task-Technology Fit and Individual Performance , 1995, MIS Q..

[52]  D. Slevin,et al.  A Conceptual Model of Entrepreneurship as Firm Behavior , 1991 .

[53]  Sten Jönsson.  Institutions and Organizations , 1997 .

[54]  Gregory G. Dess,et al.  Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance , 1996 .

[55]  Anria Sophia van Zyl,et al.  The impact of Social Networking 2.0 on organisations , 2009, Electron. Libr..

[56]  Helmut Leopold,et al.  Social Media , 2012, Elektrotech. Informationstechnik.

[57]  A. Lederer,et al.  An Instrument for Assessing the Organizational Benefits of IS Projects , 1998 .

[58]  Vallabh Sambamurthy,et al.  Shaping UP for E-Commerce: Institutional Enablers of the Organizational Assimliation of Web Technologies , 2002, MIS Q..

[59]  Matsuko Woo,et al.  Examining the application of Web 2.0 in medical-related organisations. , 2012, Health information and libraries journal.

[60]  Tor Guimaraes,et al.  Client/Server System Success: Exploring the Human Side , 1997 .

[61]  Gregory D. Saxton,et al.  Information, Community, and Action: How Nonprofit Organizations Use Social Media , 2011, J. Comput. Mediat. Commun..

[62]  Chee-Sing Yap,et al.  Top Management Support, External Expertise and Information Systems Implementation in Small Businesses , 1996, Inf. Syst. Res..

[63]  Chinyao Low,et al.  Understanding the determinants of cloud computing adoption , 2011, Ind. Manag. Data Syst..

[64]  Charles H. Schwepker,et al.  Social media usage: an investigation of B2B salespeople , 2012 .

[65]  L. Gómez,et al.  Social Media as a Strategic Tool for Corporate Communication , 2011 .