Self-Sacrificing Behavior of the Sponsoring Company and Participation Behavior of Community Members in the Crowdsourcing

Self-sacrificing behavior of the sponsoring company in the community is increasingly important to improve the active participation and organizational citizenship behavior of community members. However, our understanding of how self-sacrificing behavior influence the participation and behavior of community members remains limited. This study investigates the underlying influencing mechanism of the self-sacrificing behavior of the sponsoring company on the knowledge management process of community members in crowdsourcing communities and further examines the mediating effect of organizational identification. Based on 286 community members surveyed from the crowdsourcing communities of eight high-tech companies, we find that the self-sacrificing behavior of the company can help community members develop organizational identification, which leads to knowledge innovation and integration. Furthermore, we find that knowledge integration of crowdsourcing community members mediates the relationship between their organizational identification and knowledge innovation.

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