The comparative importance of human resource management practices in the context of business to business (B2B) electronic commerce

Examines the relationship between how people are managed, and the effectiveness of business to business (B2B) e‐commerce implementations. The human resource management practices used to test this relationship are training, employee involvement and participatory culture. A survey instrument was designed for the purpose of testing the research hypotheses based on the themes identified in the review of the literature. This survey was administered within a sample of the membership of EAN Australia. The results indicate that there is a clear link established between effective management of human resources and effective implementation of B2B e‐commerce enabling technologies. In particular, there is evidence to suggest that the development of a participative culture coupled with the involvement of employees, will be more effective than solely investing in training programs. This study has been limited to organizations operating in the Australian fast moving consumer goods sector. The results therefore need to be read in this context, and it would be useful if these hypotheses could be tested in other countries and different industry sectors. The overall impression is that the organizations that will derive the greatest benefit from the use of these technologies will be not only those that invest in training for the use of the technology. More important sources of leverage are likely to derive from involving a broad range of employees directly in implementation, while actively encouraging a culture of participation across the organization. There is a clear link established between effective management of human resources and effective implementation of B2B e‐commerce enabling technologies. In particular, there is evidence to suggest that the development of a participative culture coupled with the involvement of employees, will be more effective than solely investing in training programs.

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