The impact of credibility trust on user acceptance of software-as-a-service

This article was sponsored by Service Science Society of Taiwan. Abstract-Software as a Service (SaaS) provides the consumer with the capability to use the provider's applications running on a cloud infrastructure. However, The SaaS customer just receives access to the provider's applications running on a cloud infrastructure and has administrative control that is limited to customer-specific application configuration settings. It will not be possible to realize the full potential of the next generation of the Internet and Cloud Computing without developing better understanding of protecting data security and privacy. In order to offer more diagnostic and thus prescriptive advice, a more in-depth conceptualization of how credibility trust can influence on SaaS acceptance, this paper uses the UTAUT model and added the Credibility Trust (CT) construct which is based security and privacy issues to explain the degree of acceptance of SaaS users.

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