Testing Message Diffusion from Person to Person

The origins, diffusion, and effects of rumor described. This paper is a revised version of a have long been challenging problems for the paper presented to the Fifth Annual Confersocial scientist. The author here submits a ence of the American Association for Public progress report on a three-year study of rumor Opinion Research at Princeton, New Jersey, being conducted by the Washington Public in June, 1951. Opinion Laboratory. Several pretests, as well Stuart C. Dodd is Director of the Washingas the project's working hypotheses, are ton Public Opinion Laboratory.