Building social translucence in a crowdsourcing process: A case study of Miui.com

Abstract This study aims to advance research on crowdsourcing processes by exploring practices that foster collaboration between internal employees and external users. We conduct a case study of Miui.com, a crowdsourcing platform launched by one of the world’s leading smartphone makers and also a Fortune 500 company, Xiaomi Inc. Our findings complement previous work on crowdsourcing by showing that collaboration between employees and users can be promoted by building social translucence into the crowdsourcing process.

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