Strategy Roadmaps: New Forms, New Practices

Strategy roadmaps are a class of abstract visual representation that is unusually diverse in diagrammatic style. A large corpus of roadmap visualisations was collected, and analysed using a collaborative consultation method involving expert participants. The results indicate organizing principles for the broader study of diagram use within strategic management. They also provide an opportunity for some basic design advice that can be given to professional strategy practitioners or managers who need to create diagrams of this kind. Finally, this novel context of diagram use has required the development of new research methods that may be of value in other Diagrams research.