Embodied Persuasion - Visual-Spatial Dimensions of Meaning Portrayal in Visual and Interactive Media

Research on embodied cognition indicates that abstract meaning attributions are to a large extent grounded in our own and at the same time shared bodily interactions in and with the environment. One particularly interesting finding relates to visual-spatial aspects inherent in these interactions that bring about specific experiential qualities. In this paper we will show how such visual-spatial dimensions may be applied across visual and interactive media in order to induce specific beliefs, feelings and behaviors. In addition, future directions are discussed, amongst others addressing the feasibility of applying the insights presented in interface and interactive product design.

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