Semantic interpretation effects on memory for faces

Five experiments investigated the effects of semantically interpreting faces on their recognition. Experiment 1 demonstrated that faces could meaningfully be related to occupational categories. In Experiments 2–5, each of a set of faces was presented with either the label of a congruent occupational category or a noncongruent label. Presenting a face with a congruent occupational label was found to enhance recognition that the face had previously been seen (Experiments 2–4), but congruent labeling also impaired the detection of distractor faces that matched previously seen faces’ categories (Experiments 3 and 4). In a forced-choice recognition test, in which distractors were highly similar to originally seen faces, congruent occupational labeling failed to increase recognition of previously seen faces (Experiment 5). These results indicate that interpreting faces, with respect to stereotyped categories, ratherthan improving a physical codein memory, led to theformation of a semantic code, which increased recognition of old items at the expense of the detection of new items. Another general finding was that faces that were rated more stereotypical were more recognizable, regardless of the accompanying label.