The Story of an Australian dot.com Company that Survived the Tech Wreck

Manuscript received: 28 June 2003 Communicating Editor: Sidney Morris Copyright© 2003, Australian Computer Society Inc. General permission to republish, but not for profit, all or part of this material is granted, provided that the JRPIT copyright notice is given and that reference is made to the publication, to its date of issue, and to the fact that reprinting privileges were granted by permission of the Australian Computer Society Inc. Resultmedia.com actually began life as Nerdmedia, an ambitious venture between myself (a former journalist turned communications consultant for a large Australian corporation) and Stuart Rankin (marketer turned e-commerce expert for same large Australian corporation). We joined forces at the tail end of the tech-boom deciding at the end of our 20s, that we didn’t want secure employment but a chance to create our own business. Hence, Nerdmedia.com was born. We hired three other people who wanted to be part of a new business, pulled together as much money as we could from savings, unpreserved superannuation and called on friends for help getting logos designed, help procuring free accommodation for a year and so on. We were actually offered a large chunk of investment money from a high profile Sydney businessman. We turned it down because of the unacceptable shareholders’ agreement.