A system and method for the customized target advertising based on user information

PURPOSE: A customized advertisement system and a method on the internet are provided to reflect the psychological characteristic of the target customers exposed by contents and thereby increase the effect of the advertisement, by classifying the customers in detail according to the product which is related to the resolve of a problem. CONSTITUTION: A server(24) combines the advertisement selected by a processor(20) for determining the advertisement with the information related to the problem resolve, and thereby forms final contents. A memory(30) stores the information provided by a user, various tags attached by the processor(20), the selected advertisement and the final contents. A bus controller(40) is connected to the processor(20), a RAM(22), the server(24) and the memory(30) via a host bus. The bus controller(40) is further connected to a ROM(50), a peripheral port(60) and a database part(70) via an input/output bus. The database part(70) includes a member database(72), a product database(76), a theme database(74) and a tag database(78).