Market-oriented transformation of thinking of editors of sci-tech periodicals

Facing the system reform of publication,the practitioners of sci-tech periodicals have very complicated psychological activities and active thinking.How do the inherent editing occupation habits adapt to the enterprise operation mode? Facing the transformation of periodical publication activities to periodical publishing business,the edit thinking mode of market orienting is proposed.The transformation of thinking mode and publishing spreading mode is presented and the market initiative service awareness and market pioneering spirit are emphasized.Accurate periodical extension services should be used to deal with the challenges of publishing system reform.