Mobile Internet: An Empirical Study of B2C WAP Applications in Italy

The paper shows the results of an empirical study of B2c WAP applications in Italy, and seeks to: 1. identify all significant public B2c WAP sites in Italy; 2. analyse the types of application provided by these sites (news, information, chat, directories, etc); and 3. evaluate the effectiveness of such applications, expressly taking account of the opportunities and limitations of current MI technologies. In support of objectives 2 and 3, the paper proposes original frameworks to classify and assess Mobile Internet applications.

[1]  N. K. Shankaranarayanan,et al.  A Conditional E-Coupon Service for Location-Aware Mobile Commerce , 2001, I3E.

[2]  Jari Veijalainen,et al.  Compressibility of WML and WMLScript byte code: initial results [Wireless Mark-up Language] , 2000, Proceedings Tenth International Workshop on Research Issues in Data Engineering. RIDE 2000.

[3]  Robert M. Colomb,et al.  WAP enabling existing HTML applications , 2000, Proceedings First Australasian User Interface Conference. AUIC 2000 (Cat. No.PR00515).

[4]  Neal Leavitt.  Will WAP Deliver the Wireless Internet? , 2000, Computer.

[5]  Günther Pernul,et al.  Mobile Agents in Electronic Markets: Opportunities, Risks, Agent Protection , 2000, Int. J. Electron. Commer..

[6]  Fredrik Lind,et al.  Mobile Portals Mobilize for Scale , 2001 .

[7]  Andrea Rangone,et al.  Linking Organisational Effectiveness, Key Success Factors and Performance Measures: An Analytical Framework , 1997 .

[8]  Lotfi A. Zadeh,et al.  The concept of a linguistic variable and its application to approximate reasoning - II , 1975, Inf. Sci..

[9]  Upkar Varshney,et al.  Mobile Commerce: A New Frontier , 2000, Computer.

[10]  P. Ramsdale.  Mobile internet: making it a success , 2000 .

[11]  A. Samjani.  Mobile Internet protocol , 2001 .

[12]  R. Koodli,et al.  Supporting packet-data QoS in next-generation cellular networks , 2001, IEEE Commun. Mag..

[13]  Alan Miles,et al.  Beyond Print: A Future for Magazines , 1999 .

[14]  C. Elliott.  Building the wireless Internet , 2001 .

[15]  C C Lee,et al.  FUZZY LOGIC IN CONTROL SYSTEM: FUZZY LOGIC CONTROLLER CONTROLLER PART I , 1990 .

[16]  Giovanni Flammia.  The Wireless Internet Today and Tomorrow , 2000, IEEE Intell. Syst..

[17]  A. Mohan,et al.  Voice enabled request and response for mobile devices supporting WAP protocol: the constraints , 2000, 1st European Conference on Universal Multiservice Networks. ECUMN'2000 (Cat. No.00EX423).

[18]  R. Gulati,et al.  Get the Right Mix of Bricks and Clicks , 2000 .

[19]  Andrea Rangone,et al.  A Performance Measurement System for Planning and Controlling a BtoC E-Commerce Strategy , 2000 .

[20]  Hamid Aghvami,et al.  Wireless application protocol overview , 2001, Wirel. Commun. Mob. Comput..

[21]  J. Williams,et al.  The hard road ahead for WAP , 2000 .

[22]  David J. Goodman,et al.  The Wireless Internet : Promises and Challenges I n the , 2000 .

[23]  James A. Senn,et al.  The Emergence of M-Commerce , 2000, Computer.