Change in IT world with the evolution of social media using Big Data

Social media has come to change the way we perceived digital marketing, CRM, SEO and various other fields of IT. From hiring policies to crowd-sourcing campaigns, social media has become very influential. Corporates have also shown keen interest in using social media to achieve their business objectives, since it saves a lot of time, money, manpower and training and resources to handle consumer relations. This paper aims at optimizing the use of social media and analyze the recent trends to recommend the best course of action to manage social media and to use it to achieve corporate goals involving customer interaction.