THE COMMUNICATION EFFECTS OF CONTROVERSIAL SEXUAL CONTENT IN TELEVISION PROGRAMS AND COMMERCIALS
暂无分享,去创建一个
[1] The female role in advertisements: Some experimental evidence. , 1977 .
[2] Gilbert A. Churchill,et al. The Impact of Physically Attractive Models on Advertising Evaluations , 1977 .
[3] W. Joseph,et al. The Credibility of Physically Attractive Communicators: A Review , 1982 .
[4] Michael Etgar,et al. One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions , 1982 .
[5] D. F. Morrison,et al. Multivariate Statistical Methods , 1968 .
[6] R. Thayer,et al. Measurement of Activation through Self-Report , 1967, Psychological reports.
[7] Gilbert A. Churchill,et al. Marketing Research: Methodological Foundations , 1976 .
[8] H. E. Krugman. THE MEASUREMENT OF ADVERTISING INVOLVEMENT , 1966 .
[9] Gary F. Soldow,et al. Response to commercials as a function of program context. , 1981 .