Investigating the Technology Diffusion Problems in a Multi Culture Environment: A Case of Telecom Sector

Technology diffusion is an important aspect that is considered as economically important, while offering particularly large benefits to the organizations (Erik. A & Ken.G 2002). This study will explore the barriers to the diffusion of a new technology in a Telecom Sector organization. Ease of use, Job-fit, facilitating condition, training, Top management support, and project communication were found frequently used factors to investigate the usage behavior of employees of a telecom, manufacturing, engineering and government service sector industries. This study also investigates the impact of culture while diffusing a new technology in an organization. System generated real time data is administered for evaluating the employee performance after implementing the new SpeechLog software in the QAU department as well as a questionnaire based survey was administered personally on 140 employees, In response to the survey, 120 valid responses were received. The response rate was 85%. Among the respondents, 70% were male while 30% were female.

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