论文信息 - Rough Sets for Database Marketing

Rough Sets for Database Marketing

This chapter describes how rough sets can be used for response modeling in database marketing. We use real-world data from one of the largest European mail-order companies. Past transaction data of customers, personal characteristics and their response behavior are used to determine whether these clients are good mailing prospects during the next period.

Dirk Van den Poel | D. V. Poel

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