Weak Ties and Expertise: Crossing Technological Boundaries

In this article, we question how new technological traits can penetrate cohesive social groups and spread. Based on ethnographic narratives and following studies in sociology, the hypothesis is that not only weak ties are important for linking otherwise unconnected groups and introducing new techniques but also that expertise is required. In order to test this hypothesis, we carried out a set of field experiments in northern India where the kiln has been adopted recently. Our goal was to measure the degree of expertise of the potters distributed between early and late adopters of the kiln. Our results are discussed in the light of oral interviews. Our conclusions suggest that expertise is a necessary, albeit not sufficient, condition for weak ties to act as bridges and thereby for new techniques to spread. As an example, they explain how turntables could have been adopted by potters from the northern Levant during the third millennium BC.