论文信息 - Market Segmentation with Multivariate Aid

Market Segmentation with Multivariate Aid

A multivariate extension of AID is presented for use in market segmentation studies where the criterion consists of multiple measures of behavioral response. The procedure is illustrated with an example employing several measures of long distance telephone expenditures.

Douglas L. MacLachlan | Johny K. Johansson | J. Johansson | D. MacLachlan

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