“The Question Exists, but You Don’t Exist With It”: Strategic Anonymity in the Social Lives of Adolescents

Anonymous interactions may have important implications for adolescents’ social and psychological development. In this article, we use semi-structured interview data collected from US adolescents aged 13–18 years (N = 22) to explore how the specific affordances of an online platform that enables selective anonymity shape adolescents’ practices and perceptions. We contribute to scholarship on the effects of anonymous interaction online by surfacing positive outcomes for young adults who choose to interact in anonymous contexts—specifically, a question-and-answer site popular with teenagers (Ask.fm)—and explicating the ways in which these interactions assist in key developmental tasks during adolescence. We identify five primary themes: (1) perceived authenticity, (2) circumventing social expectations, (3) learning about the self, (4) managing identity and self-presentation, and (5) initiating and developing relationships. Across these themes, we find that users strategically employ anonymity to achieve their social goals. Use of the site was often deeply embedded in offline social structures, such that the platform was used to circumvent rigid norms around socialization (who can talk to whom) and information-seeking (who can ask what), enforced in educational institutions and elsewhere. We conclude that the strategic use of selective anonymity has the potential to scaffold social processes through which adolescents work toward critical developmental goals.