Formulating Digital Strategy Using Design Thinking Approach at Eguards

Eguards are newly established startups that provide on-demand online security. It’s still difficult to be able to develop the potential of existing resources and trying to improve customer brand awareness. Therefore, research being conducted on digital strategy planning. This digital strategy planning uses the Design Thinking approach supported by an analysis of the Platform Design Toolkit. This digital strategy planning focuses on analyzing platforms from the customer side of Eguards. The data collection method is carried out through literature study, observation, and interviews conducted at Eguards startup and Eguards user questionnaire. The results of this research are in the form of three suggested features that researchers propose in this research which are intended to increase the ease of Eguards application users, namely the "chat -on apps" feature, the feature can see the coverage of the Eguards service area and the feature of adding payment methods.