An alternative methodology for formulating an operations strategy: the case of BTC‐Egypt

Purpose – This study seeks to present a structured methodology that can be used to develop an operations strategy for the IT service sector in developing countries that would in turn help to increase strategic fit.Design/methodology/approach – In this constructive case study for BTC‐Egypt – an IT service provider, the previous success of the company's sales operations is examined with the prioritized operational strategy during their previous sales to determine the discriminating competitive priorities. Account managers used an AHP model to measure the relative importance ratings given to a comprehensive set of competitive priorities derived from the accumulated literature. Qualitative analysis for individual operations and quantitative analysis including logistic regression and correlations were used to analyze the data.Findings – The proposed structured approach is shown to assist BTC‐Egypt in determining its differentiating competitive priorities and identify the various market segments. Results of the...

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