Recent bending tests show the effectiveness of rigid, polyurethane foam in improving the strength of automotive body structures. By using foam, it is possible to reduce pillar sections, and to reduce thicknesses or eliminate reinforcements inside the pillars, and thereby offset the mass increase due to the foam filling. Further tests showed that utilizing the foam filling in a B-pillar to reduce section size can save ~20 mm that could be utilized to add energy absorbing structures in order to meet the new interior head impact requirements specified by the federal motor vehicle safety standards (FMVSS) 201 Head Impact Protection upgrade.