Generalized Turán problems for even cycles

Given a graph $H$ and a set of graphs $\mathcal F$, let $ex(n,H,\mathcal F)$ denote the maximum possible number of copies of $H$ in an $\mathcal F$-free graph on $n$ vertices. We investigate $ex(n,H,\mathcal F)$ when $H$ and members of $\mathcal F$ are cycles. We determine the order of magnitude of $ex(n, C_{2l}, C_{2k})$ for any $l , k \ge 2$. Moreover, we determine $ex(n, C_{4}, C_{2k})$ asymptotically for all $k$. Solymosi and Wong proved that if Erd\H{o}s's Girth Conjecture holds, then for all $l \ge 3$, we have $ex(n, C_{2l}, \{ C_3, C_4, \ldots, C_{2l-2}\}) = \Theta(n^{2l/(l-1)})$. We prove that their result is sharp in the sense that if any other even cycle is also forbidden then the order of magnitude is smaller. More precisely, for any $k > l$, we have $$ex(n,C_{2l},\{C_3,C_4, \dots, C_{2l-2}\}\cup \{C_{2k}\})=\Theta(n^2).$$ We also determine the asymptotics of the number of $C_4$'s and the order of magnitude of the number of $C_6$'s for any given set of forbidden cycles.