Diffusion and Impact of Business Analytics: A Conceptual Framework

We discuss a theoretical conceptual framework to help understand how the new business analytics technologies have diffused in firms. We draw on three theoretical perspectives for this purpose. They are innovation diffusion theory, IT Business Value and the technology-organization-environment theory. We develop a conceptual framework that helps understand the interlinkages among factors affecting diffusion of business analytics and its impact on performance. Keywords—Innovation diffusion, IT-Business Value, Technology-Organization-Environment, Business Analytics, Business performance

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