This panel-fishbowl hybrid will discuss all aspects of coaching - becoming a coach - choosing one and describing what it means to be an (in) effective coach. A coach watches, provides feedback, and suggests subtle direction - some will argue that the coach is more - for example, an architect or team lead - but that is a matter for debate. This session will be run as a panel with two fishbowl seats - only one of which may be occupied by audience members at any one time. The piranhas (panelists) will state their positions and offer their feedback. The panel-fishbowl hybrid was conceived by Steven Fraser and facilitated by Rachel Reinitz.