Environmental Factors Influence on Mobile Learning Business

Problem statement: Recently, there has been growing interest in m-lear ning consequently emerging m-learning technology is promising technological and educational business. Nevertheless, m-learning is a new business and the different acto rs are still trialing by ways of a diversity of bus iness models to overcome in able to achieve a sustainable and profitable place in this market. Numbers of m- learning products providers do not succeed in suppl ying m-learning products. In this situation not onl y a suitable business model is vital but also environ mental and external factors have impact on mobile learning business model. Overall objective of this study was to survey the business model framework of m-learning with effect of external and environme ntal factors. Approach: Methodical approach was based on a classification of m-learning actors and its environmental factors. Based on this, we analyz ed case studies description and developed main environ mental factors that constitute the m-learning environment. Factors were summarized in morphological boxes and then through out its three steps result came up. Results: The results indicated technology, market and regul ation are three major environmental factors which were forcing m-learning business model and business model should react to changes of these three factors to keep sustainab le business. The research further argued the extern al factors of m-learning environment in order to under standing and developing the m-learning business and the ways these factors influence the business m odel of m-learning as well. Conclusion/Recommendations: M-learning business is based on many factors such a s technology, changes in society, educational drivers, demand for flexible learning and the new learning paradigm but only three major drivers(technology, market and regulation) had considerable effect on m-learning business model and should be taken into account as a result if they change business model should be changed.

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