Enablers and Mechanisms of Value Cocreation in Knowledge-Intensive Business Service Engagements: A Research Synthesis

Knowledge-intensive business services (KIBS) such as management consulting, research and development, and IT outsourcing, have become a key component of most industrialized economies. As such, there has been a growing number of empirical studies investigating the way in which KIBS providers, clients, and partners collaboratively create value. These studies provide an important opportunity to improve our understanding of how value cocreation unfolds in the specific context of KIBS engagements. However, their results remain dispersed across the literature and can be difficult to compare. We present an integrated framework of value cocreation enablers and mechanisms developed through a research synthesis integrating the empirical results of 24 articles on this topic. The framework can serve as a basis to guide the design of KIBS engagements. The method of research synthesis is also shown to be a promising means of strengthening the collective knowledge base on service systems.

[1]  R. Ramírez Value co-production: intellectual origins and implications for practice and research , 1999 .

[2]  R. Bhaskar,et al.  Critical Realism , 2011 .

[3]  Marko Kohtamäki,et al.  Making a profit with R&D services - The critical role of relational capital , 2013 .

[4]  Juani Swart,et al.  Mapping the values in B2B relationships: A systemic, knowledge-based perspective , 2010 .

[5]  Johanna Still,et al.  The Influence of Internal Communities of Practice on Customer Perceived Value in Professional Service Relationships , 2007 .

[6]  Hung-Tai Tsou,et al.  Co-production and its effects on service innovation , 2011 .

[7]  A. Zenker,et al.  Business services as actors of knowledge transformation: the role of KIBS in regional and national innovation systems , 2001 .

[8]  Lysanne Lessard Modeling Value Cocreation Processes and Outcomes in Knowledge-Intensive Business Services Engagements , 2015 .

[9]  E. Jaakkola,et al.  Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process , 2012 .

[11]  J. Maxwell A Realist Approach For Qualitative Research , 2011 .

[12]  Matthew B. Miles,et al.  Qualitative Data Analysis: An Expanded Sourcebook , 1994 .

[13]  Simone Strambach,et al.  Innovation Processes and the Role of Knowledge-Intensive Business Services (KIBS) , 2001 .

[14]  F. Dwyer,et al.  Value in professional service relationships , 2013 .

[15]  Ragnhild Kvålshaugen,et al.  Choosing to Learn and Learning to Choose: Strategies for Client Co-Production and Knowledge Development , 2007 .

[16]  Emmanuel Muller,et al.  What we should know about knowledge-intensive business services , 2009 .

[17]  Stephen L. Vargo,et al.  It's all B2B…and beyond: Toward a systems perspective of the market , 2011 .

[18]  N. Srinivasan,et al.  A model of value assessment in collaborative R&D programs , 2002 .

[19]  Kumar Rakesh Ranjan,et al.  Value co-creation: concept and measurement , 2014, Journal of the Academy of Marketing Science.

[20]  Stephen L. Vargo,et al.  Evolving to a New Dominant Logic for Marketing , 2004 .

[21]  D. Tranfield,et al.  Developing Design Propositions through Research Synthesis , 2008 .

[22]  Douglas M. Lambert,et al.  Managing and measuring value co-creation in business-to-business relationships , 2012 .

[23]  Taewon Suh,et al.  Learning Creativity in the Client-Agency Relationship. , 2012 .

[24]  D. Rousseau,et al.  Evidence in Management and Organizational Science: Assembling the Field's Full Weight of Scientific Knowledge through Syntheses , 2008 .

[25]  Ulrika H. Westergren Opening up innovation: the impact of contextual factors on the co-creation of IT-enabled value adding services within the manufacturing industry , 2011, Inf. Syst. E Bus. Manag..

[26]  Risto Rajala,et al.  Exploring multi-actor value creation in IT service processes , 2014, J. Inf. Technol..

[27]  Richard T. Watson,et al.  Analyzing the Past to Prepare for the Future: Writing a Literature Review , 2002, MIS Q..

[28]  Carla Wilkin,et al.  Co-Creating Value from IT in a Contracted Public Sector Service Environment: Perspectives on COBIT and Val IT , 2013, J. Inf. Syst..

[29]  Adrian Duşa,et al.  QCA: A Package for Qualitative Comparative Analysis , 2013, R J..

[30]  Kalle Pajunen,et al.  The Nature of Organizational Mechanisms , 2008 .

[31]  Taru Hakanen Co-creating integrated solutions within business networks: The KAM team as knowledge integrator , 2014 .

[32]  R. Normann,et al.  From value chain to value constellation: designing interactive strategy. , 1993, Harvard business review.

[33]  A.A.J. Smits,et al.  Value for value—The dynamics of supplier value in collaborative new product development , 2012 .

[34]  Ananth Srinivasan,et al.  Connectivity in Service Systems , 2013 .

[35]  Bente R. Løwendahl,et al.  Knowledge Development through Client Interaction: A Comparative Study , 2003 .

[36]  Matthias Abt,et al.  Designing Interactive Strategy From Value Chain To Value Constellation , 2016 .

[37]  Stephen L. Vargo,et al.  On value and value co-creation: A service systems and service logic perspective , 2008 .

[38]  Stephen L. Vargo,et al.  Service-dominant logic: continuing the evolution , 2008 .

[39]  Amy L. Ostrom,et al.  Client Co-Production in Knowledge-Intensive Business Services , 2002 .

[40]  Pearl Brereton,et al.  Lessons from applying the systematic literature review process within the software engineering domain , 2007, J. Syst. Softw..

[41]  Jakita O. Thomas,et al.  Dynamics of value co-creation in complex IT service engagements , 2011, Inf. Syst. E Bus. Manag..

[42]  J. Aken Management Research Based on the Paradigm of the Design Sciences: The Quest for Field-Tested and Grounded Technological Rules , 2004 .

[43]  Niels Bjørn-Andersen,et al.  Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners: A Revelatory Case Study , 2012, MIS Q..

[44]  Marcela Miozzo,et al.  Challenging the orthodoxy of value co-creation theory: A contingent view of co-production in design-intensive business services , 2012 .

[45]  P. Pasini,et al.  Service co-production and value co-creation: The case for a service-oriented architecture (SOA) , 2008 .

[46]  Jukka Ojasalo,et al.  Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B‐to‐B professional services , 2008 .