Analytics for Business Intelligence and Decision Su pport using Soft Computing approach

This paper describes the generation of information mining, data processing objects, tasks, and classif ication of information mining applications in marketing strategy. It addit ionally discusses several common data processing ways and techniques, and offers the info mining in selling strategy with in the app lication. In this application the neural networks t echnique used in the data mining is very wide. Although neural networks may have complex structure, long training time, and apprehensively perceivable illustration of results, IT has a high acceptance ability for blat ant knowledge and ar preferred in data processing. This data processi ng supported neural networks is analysis intimately, and also th e key technology ways that to attain the info minin g based on neural networks are also researched.