ONLINE GAMES ACCEPTANCE: A LITERATURE REVIEW FROM THE EXTENDED TECHNOLOGY ACCEPTANCE MODEL

This study mainly to collect and discuss the existing literature of Technology Acceptance Model in the online game industries. For this purpose, we collected the relevant studies about electronic word-of-mouth, flow experience, personal technology readiness, and the applications of Technology Acceptance Model in online games. After modeling construction, Structural Equation Modeling was applied to examine the proposed measurement model. Finally, we proposed the discussion, conclusion and future work to understand this work’s improvement. Keyword: Technology Acceptance Model, Online Games, Electronic Word-of-Mouth, Flow Experience, Technology Readiness

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