DRAFT Policy Brief on the Impacts of Voluntary Travel Behavior Change Programs Based on a Review of the Empirical Literature

Voluntary Travel Behavior Change programs are a range of travel demand management techniques that are designed to change the behavior of travelers without changing the options available to them. This is accomplished by targeting individual attitudes, goals, and behaviors, increasing awareness of the impacts of travel choices, and equipping travelers with the skills necessary to analyze and alter their travel behavior (Fujii et al., 2009; Steg 2003). VTBC programs take a variety of forms, but they can be characterized into two broad catagories mass communication campaigns and travel feedback programs (TFP).