The influence of knowledge in the replication of routines

From a resource-based pespective, one of the most important levers of firm strategy are resources that are difficult to imitate. a crucial challenge for managers then is to replicate these resources wihin the firm, while at the same time protecting them from imitation by competitors. Organizational routines are often named as candidates for such resources. A good understanding of the replication of organizational routines is therefore of great strategic interest. This article focuses on one aspect that seems to play an important role in the replication of routines: knowledge. The objective of this article is to identify knowledge-related aspects that have an influence in the replication of routines. In this and by defining routines in their social and cognitive dimensions, it contributes to a better understanding of their duplication process.

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