Influence of Culture on Attitude Towards Instant Messaging: Balance Between Awareness and Privacy

This research-in-progress paper investigates how attitudes towards privacy and awareness mediate the relationship between culture and attitude towards Instant Messaging (IM). A conceptual model is proposed to explain the relationships between culture and attitude towards privacy and between culture and attitude towards awareness. Attitudes towards privacy and awareness are then hypothesized to affect attitude towards IM. Related research about IM, user attitudes, and cultural dimensions are reviewed and a proposed survey study is described.

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