O PROCESSO DE IDENTIFICAÇÃO E EXPLORAÇÃO DE OPORTUNIDADE EMPREENDEDORA COM BASE NO MODELO DE APRENDIZAGEM ORGANIZACIONAL 4I The Identification and Exploitation of Entrepreneurial Opportunity based on the Model of Organizational Learning 4i

The analysis of entrepreneurial opportunity is a major theme in the field of entrepreneurship concerning the discovery, identification and exploration of business opportunity. This study aimed to analyze the process of identification and entrepreneurial opportunity to explore based on the Model of Organizational Learning 4i Crossan, Lane and White. This study is qualitative and uses the single case study strategy. Evidence shows that entrepreneurs passed by intuition stage, in which the opportunity identification begins with the business idealization. In the phase of interpretation, the opportunity developed in relation to the informal network of entrepreneurs, specifically with family. In the phase of integration, it was observed that the relationship with the formal network is an essential for the exploitation of opportunity. Finally the institutionalization happens when the opportunity is exploited, through the routines and processes as well as business expansion planning.

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