IMPACT OF TQM PROGRAMS ON PROCESSES AND PRODUCTS IN GENERAL TYRES & RUBBERS CO. LTD

In the world of business, the current dynamic and turbulent manufacturing environment has forced companies that compete globally to implement Total Quality Management (TQM) which is presently one of the global theories adopted by the companies to derive competitive advantage from the potential market. This paper reflects on the Pakistani Organization concentrating particularly on General Tyres and Rubbers Company (GTR) that how this organization is operating in Pakistani environment. Implementation of TQM has produced extra ordinary results and GTR is expected to receive its benefits gradually, after all its processes will be improved and wastage factor will be reduced, which will result in overall products improvement.