An empirical evaluation of a persuasive mobile interface: a case study in the Sapiens project

The use of smartphone technology is now ubiquitous as they become part of people's day-to-day lives. Mobile apps have been explored in a number of use cases including medical, education, entertainment - to cite a few. A growing number of mobile interfaces are now designed to be persuasive with respect to the Fogg Behaviour Model (FBM). This work carried out a structured user survey to evaluate the effectiveness of a persuasive interface in a smartphone energy setting. The mobile phone app brings awareness of energy consumption and help engaging with users towards good practices for electricity cost savings. In this study it was possible to evaluate the level of communication obtained between interface and users of the persuasive technology, being possible to verify items to be optimized in the interface design.

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