User Experience Research on the Human-Computer Interaction System of Connected Car

The study aims to explore how user experience research is used in automotive HMI design planning in order to advance the development of automotive HMI. This study researched the Roewe automotive HMI system based on user experience design methods. Questionnaires and in-depth interviews were used for the purpose of analyzing users’ car using process. The market positioning deviation of ROEWE was explored by using Censydiam model. The HMI framework involved in the use of the automobile is discussed and analyzed, meanwhile the future design concepts of Roewe automotive HMI are proposed in the paper. The results of this study have significant practical benefits for the improvement of user experience as well as a company’s future design strategy.

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