The different identities of GIS and GIS diffusion

GIS managers traditionally consider three perspectives of the nature of GIS when introducing GIS into an organization. When the GIS is developed to address focused and well de® ned problems of the organization, these perspect- ives adequatelydescribethe changingidentities of GISin thestudyof itsdiA usion. However when the GIS is developed to address strategic, but vaguely de® ned problems, as typically is the case of a corporate GIS, these perspectives are inadequate for describing it. Therefore a new perspective is developed for the corporate GIS and the signi® cance of the new perspective on GIS diA usion research is discussed.

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