한방관광 등 정부지원 수익형 일자리창출 사업 타당성 연구

It is very interesting that the terms ``hotel`` and ``hospital`` ongmate from ``hospitale``, and adopting oriental medicine is meaningful considering the dramatic increase in demand concerning health-oriented tourism. The objective of this explorative feasibility case study is to connect tourism to all sectors of oriental medicine industry including primary, secondary and tertiary related industries. A specific case area, Jin- An province, the first trial plantation area in Korea to cultivate ginseng, has been chosen for this study, to formulate and analyze the strategy of oriental medicine tourism program (LOHAS oriental medicine therapia). Jin-An Goe-jung old house has been included for this purpose and four feasibility study methods have been used in this study, which are payback period method, accounting rate of return method, Internal rate of return method and net present value method. The results are PPM of 1.5, ARR of 200%, IRR of 102.9028% and NPV of about 2 trillion and 890 billion won.