Application of the logistic regression model to study customer loyalty in an online store

The aim of every market entity is to achieve success, usually expressed in the form of profit. The customer is undoubtedly key to such success, and hence the subject of many studies, the one presented in this article included. The analysis covered customer loyalty, understood as making a repeat purchase, assessed in terms of attributes such as gender, age, place of residence (delivery location) and order value. The logistic regression model was used for this purpose, simultaneously presenting the possibility of its application in a small enterprise as well as the algorithm of calculations.

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