Application of data mining in CRM

Customer relationship management(CRM) is becoming the focus of enterprise and is an important application field of data mining(DM).The function and classification of DM is summarized;Different concepts of CRM are compared;The meaning of CRM and its general structure of application systems are discussed;The applications of different DM methods in CRM on four aspects are sum-marized;The application process of DM in CRM is analyzed.