Mixed Multinomial Logit Model for Out-of-Home Leisure Activity Choice

The design and the results of a study of the factors that influence the choice of out-of-home leisure activities are presented. Influencing factors appear to be related to sociodemographic characteristics, personal preferences, characteristics of the built environment, and other aspects of the activities themselves, such as transport mode and day of the week. The Dutch continuous time–use research data on leisure activities for 2008 to 2009 were used for estimating a mixed multinomial logit model that accounts for heterogeneity in individuals’ preferences. The model formulation also allows analysis of substitution and complementarity between the types of activities. Results indicate differences in behavior between people with different sociodemographic characteristics, especially regarding the life-cycle stage, which is a variable composed by age and household composition. The built environment exerts a slight influence on the choice of leisure activity purpose, whereas travel party has a strong influence. For substitution and complementary relationships between activity purposes, although outdoor leisure decreases the propensity to perform sports or hobbies–courses activities, such leisure increases the propensity to perform fun shopping and going-out or cultural activities. Limitations of the study are discussed.

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