Programming Notes

54. ---, "Discrimination and Classification," London: CEIR Ltd., 1965. 55. J. B . .Kruskal, "Nonmetric Multidimensional Scaling: A Numerical Scaling Method," Psychometrika, 29 (June 1964), 115-30. 56. ---, "Multidimensional Scaling by Optimizing Goodness of Fit to a Nonmetric Hypothesis," Psychometrika, 29 (March 1964), 1-28. 57. E. 0. Laumann and L. Guttman, "The Relative Association Contiguity of Occupations in an Urban Setting," American Sociological Review, 31 (April 1966), 169-78. 58. J. C. Lingoes, "A Taxonometric Optimization Procedure: An IBM 7090 Classification Program," Behavioral Science, 8 (October 1963), 370. 59. ---, "An IBM 7090 program for Guttman-Lingoes Smallest Space Analysis," Computer Center, University of Michigan, 1965. 60. P. C. Mahalanobis, "On the Generalized Distance in Statistics," Proceedings National Institute of Science, Vol. 12, India, 1936, 49-58. 61. F. Massarik and P. Ratoosh, Mathematical Explorations in Behavioral Science, Homewood, Ill.: Richard D. Irwin, Inc., 1965. 62. P. McNaughton-Smith, et al., "Dissimilarity Analysis: A New Technique of Hierarchical Subdivision," Nature, 202 (June 1964), 1033-4. 63. Louis L. McQuitty, "Hierarchical Syndrome Analysis," Educational and Psychological Measurement, 20 (1960), 293-304. 64. --, "Typal Analysis," Educational and Psychological Measurement, 20 (1960), 293-304. 65. --, "Best Classifying Every Individual at Every Level," Educational and Psychological Measurement, 23 (July 1963), 337-46. 66. Donald G. Morrison, "Measurement Problems in Cluster Analysis," Management Science, 13 (August 1967), B-75580. 67. Jum Nunnally, ''The Analysis of Profile Data," Psychological Bulletin, 59 (July 1962), 311-19. 68. Charles E. Osgood and George J. Suci, "A Measure of Relation Determined by Both Mean Difference and Profile Information," Psychological Bulletin, 49 (May 1952), 25162. 69. J. E. Overall, "Note on Multivariate Methods of Profile Analysis," Psychological Bulletin, 61 (March 1964), 195-8. 70. K. Pearson, "On the Dissection of Assymetrical Frequency Curves," Contributions to the Mathematical Theory of Evolution, Phil. Trans. of Royal Society, 1894. 71. ---,"On the Coefficient of Racial Likeness," Biometrika, 18 (July 1926), 105-17. 72. R. G. Pettit, "Clustering Program: Continuous Variables," Advanced Systems Development Division, IBM, Yorktown Heights, New York, 1964. 73. C. R. Rao, "Tests of Significance in Multivariate Analysis," Biometrika, 35 (May 1948), 58-79. 74. ---, "The Utilization of Multiple Measurements in Problems of Biological Classification," Journal of Royal Statistical Society, Section B, 10 (1948), 159-203. 75. F. Restle, Psychology of Judgment and Choice, New York: John Wiley & Sons, Inc., 1961. 76. D. J. Rogers and T. T. Tanimoto, "A Computer Program for Classifying Plants," Science, 132 (October 1960), 111522. 77. P. J. Rulon, "Distinctions Between Discriminant and Regression Analysis and a Geometric Interpretation of the Discriminant Function," Harvard Educat:fonal Review, 21 (June 1951), 80-90. 78. R. N. Shepard, ''The Analysis of Proximities: Multidimensional Scaling With an Unknown Distance Functions: I and II," Psychometrika, 27 (June 1962, September 1962), 12540, 219-46. JOURNAL OF MARKETING RESEARCH, FEBRUARY 1968