A resource based and real options perspective on IT infrastructure investments aiming for strategic flexibility

Today’s turbulent environment increases the degree of uncertainty organizations can experience. Organizations differentiate and develop a repertoire of competencies to respond to, and to influence this environment. The degree to which organizations can respond to the competing demands is a measure of an organization’s strategic flexibility. The business imperative of strategic flexibility is posing new requirements on the IT capabilities to deliver applications that facilitate responsiveness to customer demands and provide cost-effective, scalable infrastructures that enable enterprise-wide business processes. In literature, IT infrastructure is regarded as a major resource for attaining competitive advantage. We present a model using resource based theory and real option theory. The presented model lays a theoretical foundation that can be used as a basis for future empirical research. In this research we will try to answer how firms, in a turbulent environment, structure their IT infrastructure resources and capabilities and how they capture the value of managerial flexibility of IT infrastructure investment opportunities in their aim for strategic flexibility.

[1]  B. Loasby The External Control of Organizations. A Resource Dependence Perspective , 1979 .

[2]  John Hagel Out of The Box: Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services , 2002 .

[3]  Sirkka L. Jarvenpaa,et al.  Integrating market, technology, and policy opportunities in e-business strategy , 1999, J. Strateg. Inf. Syst..

[4]  Edward M. Roche Leveraging The New Infrastructure: How Market Leaders Capitalize On Information Technology , 1998 .

[5]  R. Veliyath Hypercompetition: Managing the Dynamics of Strategic Maneuvering , 1996 .

[6]  P. Lawrence,et al.  Differentiation and Integration in Complex Organizations , 1967 .

[7]  Richard L. Daft,et al.  Organization Theory and Design , 1983 .

[8]  Tom Davenport,et al.  Information management infrastructure: the new competitive weapon? , 1994, 1994 Proceedings of the Twenty-Seventh Hawaii International Conference on System Sciences.

[9]  Leslie P. Willcocks,et al.  Shaping the Future. Business Design Through Information Technology , 1991, J. Inf. Technol..

[10]  J. Barney Firm Resources and Sustained Competitive Advantage , 1991 .

[11]  Robert J. Kauffman,et al.  A Case for Using Real Options Pricing Analysis to Evaluate Information Technology Project Investments , 1999, Inf. Syst. Res..

[12]  Andrew C. Boynton,et al.  Achieving Dynamic Stability through Information Technology , 1993 .

[13]  Rita Gunther McGrath A Real Options Logic for Initiating Technology Positioning Investments , 1997 .

[14]  William L. Fuerst,et al.  Information technology and sustained competitive advantage: a resource-based analysis , 1995 .

[15]  Nancy Bogucki Duncan,et al.  Capturing Flexibility of Information Technology Infrastructure: A Study of Resource Characteristics and their Measure , 1995, J. Manag. Inf. Syst..

[16]  Mark J. Safferstone Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology , 1998 .

[17]  Alfred Taudes,et al.  Options Analysis of Software Platform Decisions: A Case Study , 2000, MIS Q..

[18]  Robert G. Fichman,et al.  Real Options and IT Platform Adoption: Implications for Theory and Practice , 2004, Inf. Syst. Res..

[19]  BroadbentMarianne,et al.  The implications of information technology infrastructure for business process redesign , 1999 .

[20]  Anandhi S. Bharadwaj,et al.  A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation , 2000, MIS Q..

[21]  Eric K. Clemons,et al.  Evaluation of strategic investments in information technology , 1991, CACM.

[22]  J. Benders Building the Flexible Firm: How to Remain Competitive , 1999 .

[23]  Richard L. Daft,et al.  Competing Values in Organizations: Contextual Influences and Structural Consequences , 1996 .

[24]  P. Weill,et al.  Building IT Infrastructure for Strategic Agility , 2002 .

[25]  Nalin Kulatilaka,et al.  Real Options: Managing Strategic Investment in an Uncertain World , 1998 .

[26]  Barbara W. Keats,et al.  Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century , 1998 .

[27]  Terry Anthony Byrd,et al.  Measuring the Flexibility of Information Technology Infrastructure: Exploratory Analysis of a Construct , 2000, J. Manag. Inf. Syst..

[28]  Peter Weill,et al.  The Implications of Information Technology Infrastructure for Business Process Redesign , 1999, MIS Q..

[29]  E. H. Bowman,et al.  Strategy through the Option Lens: An Integrated View of Resource Investments and the Incremental-Choice Process , 1993 .

[30]  Henry Mintzberg Patterns in Strategy Formation , 1978, International Studies of Management & Organization.

[31]  M. Venkatraman It-enabled business transformation: from automation to business scope redefinition , 1994 .

[32]  Karel Cool,et al.  Asset stock accumulation and sustainability of competitive advantage , 1989 .

[33]  Mark Keil,et al.  Why Software Projects Escalate: An Empirical Analysis and Test of Four Theoretical Models , 2000, MIS Q..

[34]  Chris Sauer,et al.  Establishing the Business of the Future:: the Role of Organizational Architecture and Information Technologies , 2003 .

[35]  S BharadwajAnandhi A resource-based perspective on information technology capability and firm performance , 2000 .

[36]  O. Williamson,et al.  STRATEGY RESEARCH: GOVERNANCE AND COMPETENCE PERSPECTIVES , 1999 .

[37]  David I. Roberts,et al.  Some Implications of Information Technology , 1983 .