Waste Disposal of Fresh Fruits and Vegetables: A Study of Consumers’ Awareness Levels in the United Arab Emirates (The UAE)

Purpose – The purpose of this paper is to evaluate consumers’ latent need to serve society by participating in “Go Green Revolution” and the contribution to proper disposal of waste and packaging of fruits and vegetables by the consumer and retailer. Design/methodology/approach – The United Arab Emirates (UAE’s) regular customers comprise an expatriate population of 200 nationalities. Primary research attempted to maintain a ratio of this diversity. Findings – There is low awareness of effects of disposal of fruits and vegetables and an urgent need for intervention by stakeholders. Research limitations/implications – This research attempts to provide avenues for further scientific and academic research. Better methods of disposing and faster turnaround from waste to compost should be pursued scientifically. Academic research venues are available for researchers to study methodologies which can be used to educate people. Corporate, institutional and government awareness campaigns specific to disposal of fr...