Kano모델을 이용한 스포츠용품의 제품특성에 대한 잠재적 고객만족 개선지수 분석

By using Kano Model, this study aimed at learning the quality characteristics of the products by analyzing effectively changes in customer`s satisfaction by physical satisf action with a dualistic approach of quality for the badminton products like rackets and shoes, which are popular to the badminton community. In addition, this study aimed at learning the consumer satisfaction coefficient f or the products, and classifying the demand of customers by calculating satisfaction coefficients. In order to achieve this goal, 493 persons of the badminton community of 6 small and middle-sized cities in the northern part of Kyungki were taken to our study, and we made conclusions as follows; First, the badminton community thought for badminton rackets that the racket`s professionalism, functionality, durability, image, and satisfaction in price are ``must-be quality````, and the racket`s design, service, models in commercials, and brand awareness are ``attractive quality``, and customer`s opinionis ``one-dimensional quality.`` Second, the badminton community thought for badminton shoes that the shoes`` professionalism, durability, and customer`s opinion are ``must-be quality````, and the design, image, service, models in commercials, brand awareness, and satisfaction in price are ``attractive quality.`` Third, the community said for the coefficients of customer`s satisfaction that they were satisfied most by models in commercials, and followed by brand awareness and design. Forth, for the shoes they were satisfied most by models in commercials, and followed by service and satisfaction in price.