Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability

Author profile Preface Contents Acknowledgements Introduction - 10 innovation myths Why innovate? Evolution of Innovation Capability - Innovation capability and the leading edge Phase 1: putting the basics in place Product strategy Regional strategy Regional products Quality Project selection Stage gates Product champions Technology transfer Phase 2: globalization and acceleration Core competencies Global products Brand significance Speed to market Fuzzy gates Matrix organizations Supplier partnerships Phase 3: focus and integration R & D integration Mass customization Innovation integration Launch management Continuous process Knowledge management Competitor collaboration Summary Innovating at the edge - The edge today Market breakers Product personalization Values recognition Patent pooling Investment integration Virtual collaboration Brand exploitation The next wave Embedding innovation - Embedding innovation Evaluation Focus Design Implementation Review Conclusion Resources Index.